First Single From Upcoming Full-Length Lily Of Da Valley, Due For Release In September In Partnership With Easy Star Records

Jesse Royal releases the first single, “Always Be Around,” from his upcoming debut full-length this Friday, May 26. Two days earlier, the song will be premiered on Wednesday, May 24, via the Mass Appeal website. This release marks the first collaboration with U.S.-based indie tastemaker label Easy Star Records, giving a taste from what is sure to be one of the biggest reggae albums of the year.

Keeping authentic reggae music alive is Jesse Royal’s mission as he continues on the legacy of the late greats Bob Marley, Peter Tosh and Jacob Miller, to name a few. Jesse Royal’s restless musical drive paired with profound music, prolific lyrics and socially-conscious messages has him regarded as the next reggae star to emerge from reggae’s birth land of Jamaica. In his short career, he has already been featured in Vogue magazine, had a Vice TV episode appearance, a #1 Jamaican single, and over 8 million views on a single video.

“Always Be Around,” produced by the renowned Llamar “Riff Raff” Brown, is a modern-sounding, minor-key masterpiece that continues the musical legacy Royal has steadily built over the last few years.

The forthcoming album Lily Of Da Valley, due in September, also includes production by Kareem “Remus” Burrell and Phillip “Winta” James, balancing new music with some recent hits such as “Modern Day Judas” and “Finally.” For the past year, Jesse has been working steadily in the studio on Lily Of Da Valley; the results are a debut album that is surely going to be one of the most talked about releases and take its place among reggae classics. Royal’s ambition is to bring his music and vision to a worldwide reggae audience and beyond. He has been waiting for his moment in the spotlight, following the successful career launches of some of his friends and peers, including Chronixx and Protoje. Together with Jesse, these artists have spearheaded a popular return to conscious lyrics and messages in modern reggae.

As Jesse gears up for touring in support of Lily Of Da Valley, he will kick off the album campaign and celebrate the release of “Always Be Around” with a first time appearance at the Cali Roots Festival in Monterey, CA, the premier U.S. reggae festival, on Friday, May 26th.